Smarter Sport Through Data & AI

We build and deploy a unified data infrastructure—Vlei—that collects, cleans, and analyses athlete, club, and facility data. This turns fragmented spreadsheets into actionable insights, enabling federations and funders to make informed, evidence-based decisions.

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Core Components

Vlei Data Lake

Centralized repository for membership, participation, competition, and financial data.

Analytics & Dashboards

Role-based portals for administrators, coaches, government, and investors, showing KPIs at a glance.

AI Models & Forecasting

Machine-learning tools to predict talent pipelines, facility demand, and investment risk.

Open API & Integrations

Connects existing CRM systems, event-management software, and mobile check-ins for seamless data flow.

Expected Outcomes

Transparent Performance

Instant visibility into membership trends and competition results.

Optimised Funding

Data-backed case-making that unlocks co-funding and sponsorships.

Adaptive Governance

Early-warning indicators for compliance gaps and board effectiveness.

Scalable Growth

A modular platform that grows with each new federation and program.

Integration with Other Pillars

Governance

Collaboration

Governance

Embeds SASSIC’s compliance templates into every data workflow.

Investment

Collaboration

Governance

Feeds real-time metrics into our Fund-of-Funds and Betting4Good tranche triggers.

Collaboration

Provides a common data language at the Africa Sports Indaba for all stakeholders.

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Governance
Investment
Collaboration
Technology

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