Unlocking capital for sporting futures
R680m+ funding pipeline | 15 active projects | Multi-code, multi-province
Unlocking capital for sporting futures
R680m+ funding pipeline | 15 active projects | Multi-code, multi-province
The Challenge: Funding is hard to unlock
Our Value Proposition
We help you plan well, structure properly, and prove impact with data—so projects get funded and built.
Case Study:
Badminton South Africa
How targeted governance, technology, & funding drove a 20% membership uplift and unlocked R1.2 M in new capital.
The 4 Pillars of the Sports Ecosystem
Governance
Collaboration
Governance
Building an industry body and raising governance standards across federations—creating a trusted, transparent environment for investment.
Investment
Collaboration
Governance
Positioning sport as a prime asset class. We reduce perceived risks, unlock creative funding models, and drive new commercial opportunities across media, infrastructure, equipment, ventures, and athlete commercialisation.
Collaboration
Collaboration
Collaboration
Hosting the Sports Investment Indaba and supporting federations with marketing and partnerships—bringing investors, leaders, and stakeholders together to tackle systemic challenges and spark industry growth.
Tech in Sport
Collaboration
Collaboration
Our AI Data Lake (Vlei) powers smarter investment and deeper fan engagement. We deliver scalable digital systems that modernize operations and unlock the next wave of sports tech innovation.
Successful Projects
SA Sports Services & Industry Council
The independent authority reimagining how sport is governed, funded, and held accountable. SASSIC unites federations, investors, and oversight bodies to drive reform, unlock capital, and professionalize the sports sector across South Africa.
A Marketplace for Ideas and Capital
The Indaba is where funders, policymakers, and sport leaders meet to shape the future. It’s more than a conference—it's a deal-making, policy-shaping, action-forging space to accelerate investment in sport as a national growth sector.
National AI-Powered Sports Data Lake
Vlei is South Africa’s first unified sports data platform—built to power performance tracking, investment analysis, and real-time transformation scorecards. From grassroots to elite, Vlei makes data the foundation of every decision in sport.
Africa Sports Investment Group
ASIG is a blended capital vehicle mobilising institutional, philanthropic, and private investment into sport. It packages rights, builds financial products, and unlocks funding for infrastructure, participation, and commercial growth.
A Balanced, Proven Approach.
South Africa Has Done This Before.
Driving complex ecosystem change isn't new to South Africa. Look at SiMODiSA, which ignited our venture capital sector by aligning government, entrepreneurs, and investors. Project Invictus will be for sport what Simodisa was for tech.