Welcome to Project Invictus
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We’re Building the Engine to 10X South Africa’s Sports Economy

We’re Building the Engine to 10X South Africa’s Sports EconomyWe’re Building the Engine to 10X South Africa’s Sports EconomyWe’re Building the Engine to 10X South Africa’s Sports Economy

GOVERNANCE  |  CAPITAL | INFRASTRUCTURE  |  CAPITAL  |  DATA  |  IMPACT.

Fund this work
Join the Movement

We’re Building the Engine to 10X South Africa’s Sports Economy

We’re Building the Engine to 10X South Africa’s Sports EconomyWe’re Building the Engine to 10X South Africa’s Sports EconomyWe’re Building the Engine to 10X South Africa’s Sports Economy

GOVERNANCE  |  CAPITAL | INFRASTRUCTURE  |  CAPITAL  |  DATA  |  IMPACT.

Fund this work
Join the Movement

The purpose of knowledge is action, not knowledge


Aristotle

Our Mission

Breaking Silos, Building Bridges—Transforming Sport in SA

South African sport suffers from weak governance, data blindspots, and chronic funding gaps. 


Project Invictus is a nonprofit that enforces standards, harnesses advanced tech for real-time insights, unlocks de-risked funding, and will unite change makers at the Africa Sports Indaba.

Join the Movement

Project Invictus methodology

Without good governance and clean data, sport stays stuck in survival mode. Invictus flips the script—making sport investable, scalable, and unstoppable.

Case Study:

Badminton South Africa

How targeted governance, technology, & funding drove a 20% membership uplift and unlocked R1.2 M in new capital.

Find out more

Who we Serve

Sports Federations & Clubs

Sports Federations & Clubs

Sports Federations & Clubs

Helping them professionalise, build commercial value, package rights, and attract new revenue streams.

Athletes & Coaches

Sports Federations & Clubs

Sports Federations & Clubs

Supporting the development of marketable athlete brands, creating pathways into the sports economy, and increasing earning potential.

Government & Public Sector

Sports Federations & Clubs

Investors & Financial Institutions

Partnering with DSAC, provinces, and municipalities to align sport with national economic priorities—turning public investment in sport into measurable economic returns.

Investors & Financial Institutions

Corporate Sponsors & Media Partners

Investors & Financial Institutions

Structuring sport as an investable asset class and creating credible, de-risked vehicles for private and institutional capital.

Corporate Sponsors & Media Partners

Corporate Sponsors & Media Partners

Corporate Sponsors & Media Partners

Developing new opportunities to monetise sport through rights packaging, media innovation, digital engagement, and sponsorship value creation.

Communities & Citizens

Corporate Sponsors & Media Partners

Corporate Sponsors & Media Partners

Expanding participation in the formal sports economy—so that local talent, fans, and entrepreneurs benefit from sport’s commercial growth.

The 4 Pillars of the Sports Ecosystem

Governance

Collaboration

Governance

Building an industry body and raising governance standards across federations—creating a trusted, transparent environment for investment.

Learn More

Investment

Collaboration

Governance

Positioning sport as a prime asset class. We reduce perceived risks, unlock creative funding models, and drive new commercial opportunities across media, infrastructure, equipment, ventures, and athlete commercialisation.

Learn More

Collaboration

Collaboration

Collaboration

Hosting the Sports Investment Indaba and supporting federations with marketing and partnerships—bringing investors, leaders, and stakeholders together to tackle systemic challenges and spark industry growth.

Learn More

Tech in Sport

Collaboration

Collaboration

Our AI Data Lake (Vlei) powers smarter investment and deeper fan engagement. We deliver scalable digital systems that modernize operations and unlock the next wave of sports tech innovation.

Learn More

Successful Projects

SA Sports Services & Industry Council

The independent authority reimagining how sport is governed, funded, and held accountable. SASSIC unites federations, investors, and oversight bodies to drive reform, unlock capital, and professionalize the sports sector across South Africa.

A Marketplace for Ideas and Capital

The Indaba is where funders, policymakers, and sport leaders meet to shape the future. It’s more than a conference—it's a deal-making, policy-shaping, action-forging space to accelerate investment in sport as a national growth sector.

National AI-Powered Sports Data Lake

Vlei is South Africa’s first unified sports data platform—built to power performance tracking, investment analysis, and real-time transformation scorecards. From grassroots to elite, Vlei makes data the foundation of every decision in sport.

Africa Sports Investment Group

ASIG is a blended capital vehicle mobilising institutional, philanthropic, and private investment into sport. It packages rights, builds financial products, and unlocks funding for infrastructure, participation, and commercial growth.

A Balanced, Proven Approach.

South Africa as Done This Before.

Driving complex ecosystem change isn't new to South Africa. Look at SiMODiSA, which ignited our venture capital sector by aligning government, entrepreneurs, and investors. Project Invictus will be for sport what Simodisa was for tech.

About SiMODiSA

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