The 4 Pillars of the Sports Ecosystem

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Building an industry body and raising governance standards across federations—creating a trusted, transparent environment for investment.

Positioning sport as a prime asset class. We reduce perceived risks, unlock creative funding models, and drive new commercial opportunities across media, infrastructure, equipment, ventures, and athlete commercialisation.

Hosting the Sports Investment Indaba and supporting federations with marketing and partnerships—bringing investors, leaders, and stakeholders together to tackle systemic challenges and spark industry growth.

Our AI Data Lake (Vlei) powers smarter investment and deeper fan engagement. We deliver scalable digital systems that modernize operations and unlock the next wave of sports tech innovation.